The answer is simple: Your business bears the direct economic and reputation based brunt if your business loses or has stolen a customer's credit card information.
Here is some relevant research which bears out the answer about the significant, negative impact to your business if you lose or have stolen customer credit card information:
Additionally, 3 data breach notification bills are currently in front of Congress, and 29 states have already produced legislation relative to protecting consumers against data breaches.
There's good news, however: 85% of consumers will reward merchants who are perceived as security leaders with increased purchases.
Because like millions of small merchants who are continually gulping for air with the increasing rising tide of compliance demands like PCI and HIPPA and who do not have the time, energy or experience to to manage these demands each and every day.
Panoptic Security can provide you with the expertise and compliance solutions tailored to your environment and business needs for you to quickly and easily comply with the PCI data security standard (PCI DSS).
If you have any questions, please email one of our PCI compliance specialists at PCI@panopticsecurity.com.